Top 5 ways to win more customers.
by Leanne Schmidt on Dec 29 at 6:00 am
It’s pretty simple: more customers equals more cash, more business growth, and that warm, fuzzy feeling you’re doing something worth doing. Here are five business tips for winning more customers:
1. Always outdo yourself.
Why deliver exactly what you promised when you can over-deliver? I’m not saying you should put your neck on the line, or spend a heap of extra cash, but it’s the little things that people tend to remember. Be like the local restaurant who throws a free Ziploc bag of gummy bears into every takeout sandwich container.
2. Don’t be shy, ask for referrals.
If you sell someone a product or service, follow up to make sure they’re fully satisfied, and if they are, ask if they’d consider referring you! There is no harm in asking, and referrals can be a huge source of new business for you.
3. Solve problems.
One of the main reasons why people spend money is to solve a problem they’re having. For example, the problem of a broken computer network, a grumbly stomach, or a pair of cold feet in need of some new winter boots. By solving some sort of problem, (perhaps in a unique or memorable way) you’ll make life more enjoyable for your clients or customers.
4. Be different.
The marketplace is cluttered. There are thousands, if not millions of choices when it comes to purchasing a product or service. Should I buy that new book at Chapters? Online at Amazon.ca? Directly from the publisher? Through my Kindle? Figure out a way to stand out in the pack and serve your target audience in a way that suits their lifestyle.
5. Do a freebie.
If you’re just starting out your business, it can be difficult to make a name for yourself. You likely don’t have much (or any) experience under your belt. Consider doing a freebie for your favourite local charity to beef up your portfolio and create some buzz.
Have a tip for growing your business? Share it in the comments!
Photo by macsterr on Flickr.
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