Leanne Schmidt

Top 5 tricks to beat the business winter blues.

by Leanne Schmidt on Dec 30 at 6:00 am

Winter can be just awful. (Especially in Winnipeg. Brrrr!) It’s either too cold for customers to leave their house and visit your store, the roads are too icy for you to go in to the office, or you’re simply trapped under a foot of snow and unable to get things done.

Here are five business tips to get you through the weary winter months:

1. Put on a promotion.
With the holidays behind us, your customer’s wallet is likely a bit slim this time of year. To keep momentum going at your business, try organizing a promotion or sale. This will keep people interested, and if not spending money, at least thinking about spending money at your business.

2. Get some exercise.
Science proves that winter can make a person really S.A.D. While weird ionized-air treatments can help battle this, nothing beats depression like a bit of good ole fashioned exercise. Hop on a stationary bike, do some squats, jump rope, or if you’ve got a gym membership, make a serious effort to actually use it.

3. Plan a getaway.
What better way to beat the blues than to forget winter even exists! Planning a holiday to a warmer climate can be pricey, so check Hotwire, iTravel2000, WestJet deals or Air Canada’s special offers page for the best deals. If you absolutely can’t afford a holiday, try to plan what they call a “stay-cation”. Take a few days off work and enjoy the comforts of your home and local attractions.

4. Crank on the lights.
Fancy scientists say that light is the key to fighting off winter blues. Turn on more lights, buy one of these, or just go for a walk when the sun peeks out. You could even (gasp) jump in a tanning bed once a month. Remember the dangers of tanning, but hey, if you live where it’s pitch black for 15 hours a day, a bit of tanning might not be so bad.

5. Snuggle up.
Staying warm is a crucial part of surviving a long Canadian winter. The cold can impair body functions, reduce pain receptors, give you frost bite, and who can forget those icy hands and toes? A good rule of thumb when getting dressed is to always wear precisely one layer more than you think you’ll need. Cover your head, your feet, drink plenty of tea and forget about fashion. Fashion won’t get you anywhere when it’s -40 C.

Have a business winter story to share? Don’t be shy. Tell us in the comments!

Photo by vonSchnauzer on Flickr.

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