Archive for 'Featured Articles'

Is Social Media putting you at risk?

Is Social Media putting you at risk?

I use social media everyday, at work and at home. I use it when I get up and have coffee, heading to working, going to meetings, in meetings, at lunch, on the way home, while running, while riding my bike, while watching tv, while sleeping, you get the picture. So am I actually at risk? I personally don’t think so. It’s all in how you approach it, and by learning best practices to avoid attacks and using the tools we have at the office to mitigate those risks, I think we’re in a pretty safe zone. But we always have to keep on top of what’s going on out there, and be one step ahead.

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How to do a SWOT analysis.

How to do a SWOT analysis.

If you feel like you’re struggling with everything from client retention to cash flow, it might be time for a SWOT analysis.

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Saving for retirement for the self-employed.

Saving for retirement for the self-employed.

I am only just starting to think about the fact that one day I might like to retire and it might be a good idea to have some money put away. So where does a self-employed person start on her search for retirement fund possibilities?

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This economy isn’t turning around anytime soon. Deal with it!

This economy isn’t turning around anytime soon. Deal with it!

The North American economy isn’t going to fully recover for a long time, deal with it! If I were you, I would not look at the recession as a passing phase. I really believe this economy is here to say for a while. To survive, you must make changes to your business now for the long haul.

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A Journalist’s guide to getting more press.

A Journalist’s guide to getting more press.

Many small business owners are frustrated by the lack of coverage they get in the press. Here, a long time journalist shares insider tips for getting noticed!

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Why Customers Should be Treated Differently

Why Customers Should be Treated Differently

Not all customers are equal, and thus should be treated accordingly. You should always treat new and existing customers differently to maximize customer acquisition, retention and profitability. Now let’s establish some basic assumptions:

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Get green all the way to work!

Get green all the way to work!

Maybe carpooling was an excellent option for the cold, Canadian winter months. But as the weather warms up, you might be willing to look into even greener ways to get to work. The “green” way is often a little more strenuous physically, though it doesn’t always have to be. Here are a few ways to ditch the car even if only for a few days a week.

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The Top Social Media Tools for Small Business, Part Two: The Regulars

The Top Social Media Tools for Small Business, Part Two: The Regulars

In Part One, I shared with you the top social media tools/services I currently use. I’m going to share with, in more detail, how I use some of these tools. These are the social media tools and services I use regularly. By regular I mean they are integral to the way I market myself and my business, create connections and build relationships.

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The Top Social Media Tools for Small Business, Part One

The Top Social Media Tools for Small Business, Part One

I can’t honestly tell you that the social media tools I’m going to suggest in this post are ideal for your small business. I can tell you which ones I use and why they benefit me and my business though. As a small business owner you’ll decide which ones make sense for your business based on your priorities, time and type of business you own.

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How to Write Off a Trip to Jamaica & Other Tax Tips

How to Write Off a Trip to Jamaica & Other Tax Tips

You may not realize that under CRA rules, you don’t have to hold your AGM in Canada. You can hold it anywhere in the world – even at a bar on a Caribbean beach – and it’s still tax deductable. How sweet is that?
So long as the expenses are reasonable and justified, there’s no reason why you can’t enjoy a little fun and sun at your AGM.

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